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About Us

WS Pacific Publications, Inc. also known as Learning Is Fun (LIF) is the number 1 book distribution company engaged in direct marketing and direct selling. We are dedicated to the goal of developing increased interest in reading among children at an earliest possible age.

Our vision is to bring premium quality books at low and affordable prices to every Filipino child, because we believe that every child should have the opportunity to enjoy good children’s books regardless of economic status.

LIF’s product line is unique and includes a wide array of books ranging from toddlers to adult category. Formats include soft cover, hard cover, board books, pop-up books, game books and lift-the-flap books.

Product categories include Activity books, Early Learning Educational Books, Cookbooks, Reference books, Story books, Inspirational books and Game and Toy books, among others.

“Learning Is Fun” is the ultimate goal for anyone looking for the best in children's books.

Email Us


Head Office

WS Pacific Publications, Inc. 3260 V.Mapa St. Sta. Mesa, Manila
Tel. No: (02) 8713-4647 | (02) 8716-7078
Fax. No: (02) 8713-6451

Davao Branch

J3 Jomat Bldg., J. P. Laurel Ave., Lanang, Davao City
Tel. No: (082) 235-8209 | (082) 235-8210